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The Google keyword research tool is the 'Keyword Planner' It's designed for Adwords and not SEO, so competition and other metrics are given only for paid search Numbers are scaled from a sample, and similar keywords are grouped together Instead, use a tool built for keyword research Actual (not grouped) keywords Actual (not banded) resultsType in your website URL into Keyword Explorer Select the country where you audience is based Click the Analyze button You'll see Top Ranking Keywords Click Ranking Keywords on the left panel to view more keywords You'll see all the keywords your site is ranking for, along with Difficulty, and Monthly Search VolumeRight under the header with a rank check date, you can see icons for the features present in the SERP that aren't assigned a position Icons along a URL mean the SERP feature is found at a Keyword Ranking Line Icon Pixel Perfect Stock Vector Royalty Free Keyword ranking on google